Country’s first Financial Super Market Branch was opened in Jaipur today by State Bank of Bikaner & Jaipur (SBBJ Bank). The focus of this banking outfit is not the traditional products of deposit and loan but is aimed at selling non standard products like insurance, both life and general, credit card and mutual fund.
This well equipped specialized outfit primarily aimed at cross selling was inaugurated by Shiva Kumar, Managing Director of State Bank of Bikaner & Jaipur at Apex Mall in Jaipur in presence of Channel Partners and prominent local customers.
Speaking on the occasion, Shiva Kumar, SBBJ Bank MD, said that cross selling of non traditional banking products like insurance and mutual front was gaining momentum across the country and there was a need for specialized outfits in brick and mortar format to serve the needs of better educated diversifying customers.
Jaipur Gets Country’s First Financial Supermarket Centre By SBBJ Bank
SBBJ Financial Supermarket launched today will primarily sell and service products of its Channel partners like SBI Life, Mutual Fund, SBI General and SBI Card, both across the counters and through electronic means. The Channel partners have stationed their specialists at this Branch.
Banking products are diversifying rapidly and the needs of customers are more varied now. This attempt of SBBJ is an answer to the emerging needs of customers to approach a brick and mortar set up for services and resolution.
Responding to the queries and justifying the need to set up a cross selling focused Financial Super Market Branch, Shiva Kumar, SBBJ Bank MD, said that there was a large section of customers, who were not happy with the faceless services that is now emerging and growing bigger.
Customers desire a location to have the confidence of seeking resolution of any issue. Our customers will get this satisfaction with the launch of this Financial Supermarket, said Shiva Kumar.
Living up to the tag line of ‘leading innovations and simplifying banking’, SBBJ has offered this new innovative service today, which would go a long way in giving satisfaction to the customers of SBBJ. The Channel partners also stand to gain hugely out of this.
SBBJ is known for its innovations like SMS Unhappy Service, Car Loan in 10 Minutes, Home Loan in 20 Minutes, Kohinoor banking and Mission Five.Financial Supermarket will not only serve the walk-in customers but also provide online and direct support to all Bank Branches and customers across India.
The Branch will cater to the logistics and other requirements of all the branches of the Bank and shall be a one point contact of its Channel Partners like SBI Life, SBI General, SBI Mutual Fund and SBI Card. SBBJ is also an SBI Group company. SBBJ expects to enhance its other income with the launch of the Financial Supermarket.[Source:sbbjbank.com]